Why choose us?
My clients tell me, “I finally feel truly seen and heard.”
This is more than feedback — it’s the heartbeat of my work.
Because when you’re deeply witnessed, healing begins.
And from that space, we create not just change, but transformation.
Toni Ann Martin
The Holistic Life Coach
From the moment I opened my first business at 19, I knew my purpose was to help women to heal. As a mother of three, award-winning entrepreneur, spiritual counsellor, and international speaker, I’ve guided ten's of thousands of women from all walks of life to reclaim themselves. With a teaching degree and a heart full of empathy, I've spent 35 beautiful years helping women transform quiet suffering into soulful strength. walking beside them guiding them every step of the way. Bringing wisdom, love, and deep nurturing to every soul I work with—reminding women they are seen, heard, and ready to rise.
Welcome
Welcome Beautiful One.
Here at Free to Be She, we are more than just an organisation.
We are a gathering place.
A warm, safe space where women come as they are, and leave as more of who they were always meant to be.
We are a circle of women who know what it feels like to carry too much for too long.
We’ve walked the path of overwhelm, of over-giving, of quiet exhaustion behind brave faces.
And we’ve learned that true strength isn’t in pushing through —
It’s in coming home to ourselves.
Our mission is simple, but it runs deep:
To guide women — especially those who’ve spent too long feeling unseen, unheard, and overworked — back to their power, their truth, and their joy.
through our course, community, and every heartbeat of our work, we follow three sacred principles:
Reconnect — With your essence, your voice, your deepest needs.
Realign — With your values, your rhythm, your desires.
Rise — Into your fullest, boldest, most liberated self.
When you step into this space, you step into a home built on love, respect, and unshakeable support.
A home where there is no competition, no perfection, no pretending — only genuine connection and growth.
You don’t have to do it alone anymore.
We are here, walking this path beside you, holding the lantern high so you can see your way back to yourself.
Welcome to the family.
Welcome to your rising.
Welcome home.
You are free to be she.
Before Working with Free to Be She
- Feeling overwhelmed, exhausted, and stretched too thin
- Stuck in cycles of over-giving and people-pleasing
- Disconnected from your true self and desires
- Trapped in perfectionism and fear of not doing enough
- A racing mind and frazzled nervous system
- Living by “shoulds” and external expectations
- Carrying invisible weight alone
- Unsure how to break free from patterns of overwhelm
- Self-doubt and second-guessing decisions
- Feeling unseen, unheard, and undervalued
After Working with Free to Be She
- Clarity, calm, and a sense of spaciousness in your life
- Empowered to set boundaries with grace and honour your needs
- Deep reconnection to your values, desires, and inner wisdom
- Freedom to embrace progress over perfection, with compassion
- A calm, regulated nervous system and daily practices for ease
- Living by your own values and natural rhythms
- Supported by a loving, understanding community of women
- Equipped with science-backed tools and everyday strategies that work
- Confidence in your choices and trust in yourself
- Feeling deeply seen, heard, and celebrated as you rise
Our Vision
Empowering one million women to reclaim, realign, and rise—together.
Our vision is to serve and uplift over one million women worldwide, guiding them to reclaim the parts of themselves they’ve sacrificed and to step fully into their worth. This mission comes to life through a blend of transformative live events, immersive online programs, intimate retreats, and empowering community spaces where women feel seen, heard, and supported. As we expand globally, Free to Be SHE will become a movement—a vibrant network of women rising together, creating ripples of change that touch families, workplaces, and communities across the world.
Our Culture
Philosophy
Free to Be She:
Rooted in love, rising in power.
Our Philosophy — Rooted in Reconnection, Realignment, and Rising
At Free to Be She, we believe every woman is already whole — even in her moments of overwhelm.
You are not too much. You are not too little. You are exactly as you need to be to begin again.
We honour the journey from over-giving to self-honouring.
From exhaustion to empowerment.
From feeling lost to coming home to yourself.
Our philosophy is simple:
Reconnect with your true essence.
Realign with your deepest values.
Rise into your fullest, freest self.
This is not a race.
This is a return — to the woman you’ve always been beneath the noise of life.
Here, you are seen.
Here, you are heard.
Here, you are free to be she.
Free To Be.......
Expertise
At Free to be she.com, we bring together the wisdom of lived experience and the power of proven science to guide you home to yourself.
This isn’t theory for us — it’s life.
We’ve stood in the shoes of the overworked, overwhelmed woman.
We’ve felt the silent exhaustion of giving too much and receiving too little.
And we’ve studied deeply to understand why women like us so often carry this invisible weight.
With over 35 years of experience in guiding women through transformation, our founder, Toni Ann, weaves together:
The latest in neuroscience to gently rewire the patterns of over-giving and burnout.
Embodiment practices that restore your connection to your body’s wisdom.
Proven coaching frameworks that move you from survival to sovereignty.
Deep understanding of women’s emotional landscapes — especially for those in midlife, where so much shifts beneath the surface.
A lived, tested path — this is the very journey Toni Ann walked herself, from overwhelm to freedom.
But most of all, our expertise is in holding space:
Space for your truth.
Space for your healing.
Space for your rise.
We are not here to “fix” you — because you are not broken.
We are here to walk beside you as you reclaim the power that has always been yours.
This is where science meets soul.
This is expertise with heart.
This is Free to Be She.
Our Values
C I R C L E
(Connection – Integrity – Resilience – Compassion – Legacy – Empowerment)
Connection
Creating spaces of belonging, sisterhood, and shared purpose.
Integrity
Leading with honesty, transparency, and authenticity in all we do.
Resilience
Rising stronger through adversity and meeting challenges with grace.
Compassion
Meeting every woman with empathy, understanding, and respect.
Legacy
Building a movement that inspires generations to come.
Empowerment
Uplifting women to rediscover their strength, trust their inner wisdom, and take ownership of their lives with confidence and purpose.
Your Journey Starts here
If you’re ready to step into your fullest potential and create the life you’ve always envisioned, im here to guide you every step of the way. Whether you’re seeking clarity, confidence, or a complete life transformation, i'm honoured to support you on this journey.
Let’s start creating the life you deserve—one aligned with your values, passions, and purpose.
Contact me today to take the first step!
Customers Journey
Helen
I met Toni Ann when I was 38, life was just happening to me, and I was fiercely paddling just to keep my head above water. Struggling with kids work and lack of relationships and that deep gut feeling I was missing out on something. So why could everyone else do it so effortlessly?
That's when I met Toni Ann, purely by accident or fate, perhaps. I don't know. I didn't realise it at the time, but I was yearning to learn who I was outside of a lifestyle commitment, and I believe she was the catalyst forthat. I had wanted to know more about Reiki for a while, and she was a Reiki master.
The rest is history; as they say, your teacher will appear when you are ready to learn. To me, she is like sunshine; just being in her company makes me feel instantly calm yet somehow stronger and more confident, ready to face the world as the strong, independent fierce woman I am.
She is like a Jedi, powerful yet unaware of all of her effects on others. She has a knowledge of womanhood like no one else I know. She shares my love for the moon, campfires on the beach and the yearning for adventure, my lovely friend, my mentor, my Reiki master.
